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Social media and broadcasting has changed drastically over the last 10-15 years and being in the public eye today means you have a much larger audience. After watching Jessieâs interview with Jody Vance, there are some obvious benefits and risk associated with engaging with a public audience in a media space. When a person becomes a public figure or a person in a position of trust, I think it is very important that they know who they are and that they are committed to remaining true to themselves. When you are able to do this, Vance says, it is easy âto sell your own brandâ. We can not argue the benefits that social media has provided people, it provides an opportunity to connect with each other and interact with each other on a global scale. However, it is important as media consumers, that we remember that media is created by individuals who make conscious and unconscious choices about what to include, what to leave out and how to present what is included. These decisions are based on their own point of view, which has been shaped by their opinions, assumptions and biases, as well as their experiences. Society instinctively views media sources as objective representations of reality and because of this, Vance reminds us that there is even more pressure on people in the media because what they say and do will have a much bigger impact on the public. Every piece of information that a public figure shares can affect their reputation and be crucial to gain credibility. This is another reason why information that is shared needs to be accurate and real. The art of public relations, and the crucial role it plays in relaying information to the public eye resides on the ability to not just tell a story, but communicate a message that will leave a mark on whomever you are telling it to. When considering what you want your key messages to be, the first task is to make sure they are believable, credible, and justified. For your audience to trust and become influenced by whatever it is you are communicating to them, your message need to be supported by evidence, and delivered with concise and engaging language. From a public figure perspective, social media has provided anyone and everyone the opportunity to evaluate what you say. Vance believes that âeven though social media complicates things but it can also be used to expose your strengthsâ. You can connect with people who could benefit your career or give you insights on things you agree with or insights that lead you to change your view on the world. These experiences may help you to gain credibility in the media industry. Vance shared that her reputation is built on what she has done in the media and how she has represented herself. This is a reflection of the benefit of growing our personal learning network. We can meet people a long our journey who could potentially become an integral part of our future. This is also a reason to be cautious in our actions. In my opinion, Vance is suggesting that you never know what turn your life will take so it is important to not burn bridges along the way.
When employers encourage employees to build community with online tools that they provide, you may be asked to share something or respond to critique in a way that is professional and aligns with company values, but not necessarily personal values. It can be difficult to accept negative critiques or replies and not get defensive and react. When Vance was asked about how she deals with negative comments, she replied sarcastically âkeep your DMâs openâ. My interpretation of this is that she is able to respond directly to comments made to her on her personal platform more so than ones that are made publicly on her companyâs social media. In todayâs world, everything you say and do is judged. It is not possible to make everyone happy and it would be impossible to not be subjected to some form of criticism. That is why it is important to build a PLN that you can rely on. This is a benefit of working for a respected media company, knowing the information you are receiving is accurate and real. This makes you as a media source, much more reliable. Social media platforms directly associated with an employer is that the public can ensure that the accounts are verified, and the information put forward on those platforms come from a trusted source.
When you have been in the media industry for a long time, you are considered to be a veteran. Veteran storytellers are often veteran for one of a few reasons: either they tell firsthand accounts of events, they have built a reputation for being truthful based on previous checks, or they are experts in the field. Sharing or posting information in relation to your own experience or the areas that you are familiar with will help you to minimize risk in sharing misinformation. Regardless, becoming a veteran doesnât happen overnight. Vance talks about her experiences in what Martin Hirst calls a âgig economyâ. Working in the media industry is not easy and it does not come with a lot of job security. The job has become even tougher for free lance journalists who are trying to break in to the industry today(Hirst, 2018). In my opinion, Vance was one of the lucky ones. Her persistence, hard work, timing, a trusted network and some good luck enabled her to become the successful person she is today.
References
Hirst, M. (2018). Social Journalism and the Gig Economy. Navigating Social Journalism: A Handbook for Media Literacy and Citizen Journalism. Ch. 6.(pp. 142-143). New York, NY: Routledge.
Vance, J. (February 28, 2021). EDCI 338 â JODY VANCE. YouTube. https://youtu.be/dgZOJgJkdyI



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